Know Your Why: Simon Sinek

Another inspiring and insightful talk by Simon Sinek. Catch the full talk in the video above. 

  • What distinguishes one company or leader from another? It starts with “why” you’re doing what you’re doing and then how your communicating that to others. 
  • To be successful, advertise your why before explaining your what and how. 
  • When hiring people to work under you, look for people whose “why” matches your “why”.
  • People want to invest in your beliefs before they invest in the products or services you offer. 
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